Based on science and the power of plants & botanicals. We create innovative makeup and skincare for today’s consumer seeking minimal, ethical and healthy beauty. Our formulas feature unique superfood ingredients selected for their performance and skin-revitalising properties. We value simplicity and believe in a less-is-more philosophy. Our 20 years of experience make us trusted leaders in delivering clean beauty. We are known for our stellar formulas and multitasking creations. We celebrate the beauty you were born with.
Our mission is to inspire you to make more conscious lifestyle choices for your health and the planet. by creating clean & nutritive collections based on sustainable principles, we are the natural ‘guilt-free’ choice in beauty.