100% PURE - Fruit Pigmented® Ultra Lengthening Mascara -DARK CHOCOLATE -
This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
Fruit Pigmented® - Cruelty free -Glutin Free- Product Page Made in USA
Black Tea clarifies skin and fights free radical damage.
VITAMIN E (TOCOPHEROL)
Vitamin E restores and protects from free radical damage.
Oat Protein conditions hair and skin.
Wheat Protein strengthens and replenishes nutrients.
Provitamin B5 moisturizes and strengthens.
Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free
We go through a painstaking process to make sure each ingredient sourced is never animal sourced